Europe’s Riwal Names Søren Rosenkrands Chief Business Development Officer

The Netherlands-based international mobile elevating work platform and telehandler rental specialist Riwal has named Søren Rosenkrands chief business development officer, a newly developed position for the international company.

Michael Roth

Feb. 23, 2018

A Riwal used equipment facility in Spain.

Since 2001, Rosenkrands has been a key member of the Riwal team, most recently as COO technical. Also he was responsible for the integration of Riwal’s recent acquisition of German company AFI GmbH into the group.

As CBDO, Rosenkrands will be focusing on merger & acquisition opportunities to enable Riwal to realize its growth objectives. Rosenkrands reports to CEO Norty Turner, and will continue to serve on Riwal’s executive management team at its Dordrecht, Netherlands, headquarters.

“With Søren’s wealth of experience in the access rental industry and his extensive network, he will be instrumental in exploring opportunities with potential partners to further extend Riwal’s international market coverage,” Turner said.

Riwal has 67 branches in 16 countries and conducts business in more than 70 countries.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.