Leading Bolivian Food Producer Buys Snorkel Electric Scissorlifts
Ahern Chile, the sales and service provider for Snorkel lifts in Latin America, has delivered its first Snorkel electric scissorlifts into Bolivia.
Two Snorkel S3219E electric scissorlifts were delivered to Avícola Sofia, one of the largest food producers in the region, in April 2017. Avícola Sofia has since added to its fleet with two Snorkel S4732E electric scissolifts delivered in June.
Founded in 1976 in Santa Cruz de la Sierra, Sofia Ltda. started out in poultry before expanding to a wider range of meat products that today includes the production of hamburgers and frozen foods. Sofia Ltda. was the first food production company in Bolivia to achieve ISO certification for food safety along with the BPM Good Manufacturing Practices Certification which it has maintained since 2006.
The Snorkel S3219 will be used within the Sofia’s La Paz, Bolivia, plant, for installation projects and facilities maintenance. The Snorkel S4732E scissorlifts will work inside the refrigerated storage unit. The scissorlifts were sold and will be serviced by ASERPRO in Santa Cruz, a local dealer for Ahern Chile, and were handed over by Carlos Vejar, regional service manager for Ahern Chile, who performed the pre-delivery inspection, and provided familiarization training onsite with the Avícola Sofia team.
“We selected the Snorkel scissorlifts based on their robust build quality and simplicity of operation and maintenance,” said engineer Walter Melgares, chief project manager at Avícola Sofia. “We have been extremely impressed with the service provided by ASERPRO and Ahern Chile and look forward to developing our relationship in the future.”
“We are incredibly grateful to Avícola Sofia for putting their trust in Snorkel, Ahern Chile and our valued partner, ASERPRO,” said Brody McFarland, vice president of sales for Latin America for Snorkel. “It is an honor to deliver the first Snorkel electric scissorlifts into Bolivia, and we look forward to supporting this customer and building our presence in the region moving forward.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.