First Quarter a Good Start for Europe’s Cramo

Cramo, Europe’s second-largest equipment rental company posted €162.9 million (about U.S. $179.3 million) in first quarter revenue compared to €155.4 million in the first quarter of 2016, a 4.8-percent increase.

Michael Roth

May 7, 2017

“The start of the year has been promising,” said Cramo CEO Leif Gustafsson. “Demand for equipment rental and for modular space developed favorably, and we succeeded in increasing sales in all our equipment rental business segments. Sales performance was also supported by the timing of Easter compared to last year. In modular space the rental sales also clearly increased from last year. Profitability continues to be strong in the equipment rental business division.”

Cramo has positive expectations for the construction market in most of the European countries in which it does business in 2017, especially Sweden. The market is not expected to grow in Lithuania and Russia.

Cramo is based in Vantaa, near Helsinki, Finland, and has operations in 15 European countries.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.