Aggreko Inks Six-Year Deal with the European Tour
Power and temperature control specialist Aggreko has agreed to a new long-term partnership with the European Tour until 2023. Aggreko has become the European Tour’s temporary power and climate control supplier, servicing multiple men’s professional golf tournaments across the world, including four premium Rolex Series events per year and the 2018 and 2022 Ryder Cups.
Aggreko will supply temporary power generation, distribution and temperature control equipment, as well as related design and project management services, at a minimum of 12 tournaments per year between 2017 and 2023 including the European Tour, European Challenge Tour and European Senior Tour. In 2017, the European Tour International Schedule features at least 47 tournaments in 26 countries.
“With the European Tour launching the Rolex Series and many more ambitious plans for the future, we are looking forward to delivering the highest level of service and innovation as their exclusive temporary power and climate control supplier,” said Robert Wells, managing director of Aggreko Event Services. “This marks a significant milestone in Aggreko’s relationship with the European Tour and with such a commitment we are delighted to be a part of this prestigious Tour’s plans for the future.”
This year Aggreko will provide services at four Rolex Series events – the BMW PGA Championship, HNA Open de France, Dubai Duty Free Irish Open hosted by the Rory Foundation and the Aberdeen Asset Management Scottish Open – plus the Portugal Masters, British Masters and the Andalucia Valderrama Masters.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.