Snorkel displayed a selection of its most popular electric lifts at Bauma China 2016 last week in Shanghai. On the 90-square-meter stand, Snorkel showcased the largest model in its electric scissorlift family, the S4732E with an 11.8 meter (38-foot) working height, along with its sister model, the 25-foot (7.79 meter) working height Snorkel S3219E, which was on display on the neighboring IPAF stand.
Snorkel also showed the TM12, a self-propelled telescopic mast lift, which can lift two people indoors to a working height of 5.6m (17 feet, 11 inches), and can be driven through standard doorways and carried in passenger elevators. The unit was recently enhanced with hydraulic powered descent and a 20-inch roll-out deck extension as standard.
Snorkel also showed its UL40 push-around telescopic mastlift, with a working height of 46 feet, and A38E and A46JE model boomlifts.
Snorkel global marketing director Amelia Pearce told RER that Bauma China was a very good show for Snorkel. “We are continuing to see growing demand for AWPs in the region, as well as increasing competition from domestic manufacturers,” Pearce said. “The show was well attended by Chinese customers, as well as those from Asia, Australia and the Middle East.”
Snorkel services its Chinese customers from its recently opened 3,000-square-foot facility in Jintan, Jiangsu, which has a stock of new machines and spare parts, a large workshop and office space. It also has a growing network of independent distributors across China and Asia.
At Bauma China, Snorkel also introduced its new Chinese website at www.snorkellifts.cn.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.