Perkins Names New Vice President of Global Sales
Perkins Engines Co. Ltd. has named Chris Snodgrass vice president of global sales, marketing, service, and aftermarket parts. Responsible for global engine sales, parts and customer relationships, Snodgrass is the first vice president of the company to have offices in San Antonio and Shanghai as well as the company’s headquarters in Peterborough, U.K.
“Our customers are our number one priority,” said Perkins president Ramin Younessi. “We are a global business, serving a diverse customer base throughout the world. Having Chris and his customer-facing teams located close to our OEMs enables us to effectively manage these customer relationships, share our expertise and support their business growth.”
Snodgrass will lead all commercial activities for Perkins engines, sold both direct to customers and through the global Perkins distribution network, and will lead the service and parts group, where he will continue to ensure customers experience consistently strong levels of service and support.
“This is a fantastic opportunity to lead a truly global customer focused team,” said Snodgrass. “Over the last few years the team has grown our engine and aftermarket parts sales, which has created a strong foundation for us to build upon and secure new opportunities. Our recent growth has been supported by significant investments in the Perkins brand, our products, people and facilities. Our construction, rental, agricultural, materials handling and electric power customers tell us these investments have also delivered significant value to their business.”
Snodgrass has created four new positions within the sales and marketing team:
- Jasbir Gill will serve as director of global OEM direct account sales, including the responsibility of growing Perkins’ variable speed engine direct account business;
- David Nicoll was named director of global marketing and dealer operations, responsible for the global marketing of the Perkins engine business and the development of the Perkins distribution network;
- Doug Mihelik is the new director of global service and customer support;
- Bill Giunta is the new sales business process manager.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.