Haulotte Sales Flat in First Half Despite 8% North America Jump

France-based aerial work platform manufacturer Haulotte posted €207 million (about U.S. million) in sales for the first half of 2015 compared to €207.2 million for the same period in 2014.
Sept. 1, 2015

France-based aerial work platform manufacturer Haulotte posted €207 million (about U.S. million) in sales for the first half of 2015 compared to €207.2 million for the same period in 2014. Sales increased 8 percent in North America and 17 percent in Asia, offsetting a decline in Europe of 13 percent in the period, the result of what Haulotte called a “wait and see” attitude from major European rental companies.

The first half was also difficult in Latin America, where sales plunged 34 percent.

Overall, operating income was up 33 percent, driven by strong currency effects. Current operating income, representing 5.2 percent of sales, was impacted by increasingly competitive intensity with prices not yet reflecting changes in exchange rates. Haulotte said it faced higher fixed costs because of continued focus on the group’s strategic axis of development, particularly innovation.

The company expects that strong commercial activity during the summer and favorable exchange rates between the euro and the dollar will allow Haulotte Group to increase sales by 5 percent in 2015 with an operating margin rate in line with what the company delivered in 2014.

Haulotte Group is headquartered in L’Horme, France, with U.S. headquarters in Archbold, Ohio.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

Sign up for Rental Equipment Register Newsletters