CNH Industrial Resumes Southeast Asia Marketing Efforts

Nov. 15, 2013

CNH Industrial said it is ready to resume marketing and distributing its construction equipment brands in Southeast Asia and Taiwan through its affiliate CNHI International, taking over from Kobelco. The effort follows changes in the agreement between CNH (now CNH Industrial after the merger of CNH and Fiat Industrial) and Kobelco Construction Machinery.

The companies signed the agreement transferring direct control and full management of the Case Construction Equipment and New Holland Construction distribution networks in these markets to the newly formed CNH Industrial. Through its established networks of 20 dealers and more than 160 outlets, CNH Industrial will offer the full Case Construction Equipment and New Holland Construction light and heavy equipment lines.

CNH Industrial also opened a new regional hub in Singapore to provide services and support. The company named Michele Lombardi head of construction equipment business for Southeast Asia and Taiwan.

“We are very excited about returning to marketing directly our products and services in the region after 10 years,” said Lombardi. “This move fits within CNH Industrial’s strategy aiming to bring us closer to our markets, which will enable us to extend to our customers in this area the full benefits of the powerful resources of our group.”