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Headline News

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Aerial Equipment

Haulotte Shows Its Drive Confidence Approach and the Obstacle Detection Assist at APEX 2026

The HA20 E PRO illustrated Haulotte’s commitment to providing more than just a machine but rather a complete ecosystem of equipment, services, and digital solutions designed to...
June 16, 2026
Photo by Manitowoc
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Cranes

Manitowoc Expands Aftermarket Support with Rapid Response Shop

June 15, 2026
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Generators & Pumps

Generac Signs Global Supply Agreement with Hyperscale Data Center Operator to Supply Backup Power

June 12, 2026
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Headline News

United Rentals Earns 2026 Industrial IoT Product of the Year Award

June 11, 2026
Photo by CanLift
CanLift managing partners Marko (left) and Johnny (right) Dragicevic with some of CanLift’s growing fleet.
Headline News

CanLift Adds More than 180 Units to Support Ontario’s Infrastructure Projects

June 11, 2026
Photo by Werk-Brau
Jake McGranahan is the new regional sales manager for the midwestern U.S.
Headline News

Werk-Brau Adds Whitaker and McGranahan as Regional Sales Managers

June 11, 2026
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Mergers & Acquisitions

Elite Equipment Rentals Acquires ISG Inc.

June 11, 2026
Photo by Volvo CE
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Headline News

Volvo CE’s A50 Articulated Hauler Wins Red Dot Award for Product Design

June 10, 2026
Photo by Link-Belt Co.
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Headline News

Link-Belt Raises $233,000+ for Breast Cancer Awareness

June 8, 2026

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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