Hyundai Promotes Mike Ross to President of North America Operations
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HD Construction Equipment Hyundai North America has named Mike Ross president, succeeding Stan Park, who recently retired after serving as president since November 2021. In his new role, Ross will lead the company's business strategy, dealer network development, customer support operations and continued growth across the United States and Canada. Befire entering the construction equipment industry, Ross served six years in the U.S. Army after graduating from the U.S. Military Academy at West Point with a degree in economics. As chief operating officer, Ross helped align sales, marketing, product support, and operations to better position the company for the successful introduction of Hyundai's next-generation equipment and services. “Mike has demonstrated strong leadership and a genuine commitment to our dealers, customers, and employees,” said Jaeuk Kim, head of North America operations for HD Construction Equipment. “His operational expertise and ability to build cohesive teams have helped position Hyundai well for continued growth across North America. We are confident he is the right leader for this next chapter.” As president, Ross intends to focus on accelerating Hyundai's long-term growth strategy by strengthening dealer partnerships, enhancing customer support, expanding market presence, and advancing innovative equipment and technology solutions throughout North America. HD Construction Equipment Hyundai North America offers a full line of crawler excavators, ranging from compact models to heavy excavators; wheeled excavators; wheel loaders; articulated dump trucks; skid steer and compact track loaders, crawler dozers, and hydraulic breakers. Visit na.hd-hyundaice.com for more information.
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About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.