Haulotte Revenue Drops 19 Percent in 2025; Hopes for a North America Revival in 2026
Haulotte posted €512 million in 2025 revenues, compared to €634 million in 2024, a 19.2-percent decline. Equipment sales declined from €536 million in 2024 to €420 million in 2025, a 21.6-percent drop. Rental sales decreased from €21 million to €19 million, while service revenue dipped from €77 million to €73 million, a 5.2-percent decline.
The global aerial market continued to slow in the fourth quarter of 2025, weakened by an economic and geopolitical environment that remains highly uncertain. During this period, Haulotte posted revenue of €128M across all activities, representing a 6-percent increase compared with the fourth quarter of 2024, driven by a more dynamic European market than in the previous year.
The decline in the global aerial work platform market, which began in the second half of 2023, continued throughout 2025. The market reached its lowest level since the outbreak of the Covid-19 pandemic, mainly impacted by a further significant downturn in the Chinese market. In Europe, strong commercial performance at the end of the year enabled the Group to report slight growth of 2 percent, driven by higher volumes of new equipment sales. In Asia-Pacific, where activity remained sluggish across most markets, Haulotte recorded a 19-percent revenue decline compared with 2024.
Haulotte officials said they have not yet seen tangible signs of recovery in North America. Across all activities combined, sales in this region fell sharply by 40 percent year over year. In Latin America, the downward trend observed since the beginning of the year in almost all markets was confirmed. As a result, the Group recorded 35-percent decline in sales.
In December, Haulotte signed a new syndicated loan agreement with its banking partners for an amount of €130 million, identical to the previous facility, allowing the group to secure its main source of financing for the coming years.
Despite limited visibility and an uncertain global environment, Haulotte expects to be able to achieve sales growth in 2026, the extent of which will largely depend on the recovery of the North American market.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.