Deutz Corp. Enters National Service Agreement with Empower Rental Group

Headquartered in Franklin, Tenn., Empower Rental Group has 35 locations in 11 states in the Southeastern United States.
Jan. 25, 2026
3 min read

Deutz Corp. entered into a national service agreement with Empower Rental Group, a leading provider of top-tier rental solutions for individuals and businesses. Headquartered in Franklin, Tenn., Empower Rental Group has 35 locations in 11 states in the Southeastern United States.

The agreement establishes Deutz Power Centers as Empower’s preferred vendor for equipment maintenance, inspection and service support, and is designed to streamline service response, reduce downtime and help Empower keep its rental fleet operating at peak performance all year round.

“Our relationship with Empower is grounded in a shared commitment to reliability, responsiveness and full-service support,” said Ryan Merry, regional director of Eastern Power Center Operations for Deutz Corp. “We’re proud to work closely with Empower, support their teams and help keep their rental equipment operating reliably and efficiently for customers throughout the Southeast.”

As part of the agreement, Deutz Power Centers will offer Empower Rental Group and its customers:

·        Twenty-four-hour response and diagnostics, with rapid dispatch capabilities.

·        Annual inspections and after-hours service.

·        A “Lease a Technician” support model.

·        In-market mileage incentives.

·        Support during hurricanes and other emergency situations on an as-needed basis.

The agreement includes a collaborative forecasting process to optimize service volume and cost efficiency, as well as performance standards related to response times, documentation, technician professionalism and communication protocols.

Empower Rental Group began with just three locations in 2021, with the goal of providing both great customer service and a broad range of available equipment. The company provides itself on being a local, “no-excuses” rental partner throughout the Southeast, a key market for Deutz.

“We’ve built our reputation on the strength of our Deutz Power Centers, and this partnership allows us to bring that same high level of service to other organizations,” Merry said. “Working with Empower as their exclusive service provider is a natural next step in our expanded approach.”

To learn more about Deutz Power Centers, visit www.deutzsupport.com/locations/. For more information about Deutz Corp. and its complete line of diesel and natural gas engines, go to www.deutzamericas.com. Learn more about Empower Rental Group at RentERG.com.  

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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