MEC Aerial Work Platforms announced that Brian MacFarland has been promoted to president and will lead the day-to-day leadership and management of the company. David White, who has served as MEC’s president since 2007 will serve in an advisory capacity, being named CEO and vice chairman of the board.
MacFarland joined MEC in 2020 as vice president of parts and service and has served as MEC’s executive vice president since February 2025. Before joining MEC, MacFarland served as general manager and president at Equipment Parts Wholesale, where he led the company through its sale to TVH. His career in the aerial lift industry began in 1995 with UpRight, where he gained progressive responsibilities in parts and service over seven years. MacFarland is also a U.S. Marine Corps veteran.
“Brian has been instrumental to our leadership team through our tremendous growth and the time is right for this transition,” said White. “He has the leadership, vision, relationships, industry experience and operational knowledge to take MEC to even greater heights as a mainstream supplier of booms, scissors and mast lifts. It has been an honor to serve as MEC’s President and look forward to supporting MEC in an advisory capacity.”
MacFarland added, “I am honored and excited for the opportunity to lead MEC as its next president. The company is extremely thankful to David White for his leadership, strength and resilience to fuel MEC’s growth. David’s time will be best remembered for establishing MEC as a high-quality, niche provider while building a foundation for MEC to become more mainstream, having greater industry influence and significance. I appreciate that David will remain close to the business in an advisory capacity – his knowledge of the industry and the products is invaluable.”
For more information on MEC Aerial Work Platforms, visit www.MECawp.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.