Top News Stories of 2016: Genie Brings in International Dealers, New Products to Celebrate 50 Years

Genie Industries celebrated its 50 year anniversary by hosting customers from 47 countries for three days at its Redmond, Wash., headquarters. Along with a gala celebration at Seattle’s EMP Museum, Genie hosted tours of its new Redmond facilities and introduced new products at Safeco Field, home of baseball’s Seattle Mariners.
Jan. 1, 2017
2 min read

Genie Industries celebrated its 50 year anniversary by hosting customers from 47 countries for three days at its Redmond, Wash., headquarters. Along with a gala celebration at Seattle’s EMP Museum, Genie hosted tours of its new Redmond facilities and introduced new products at Safeco Field, home of baseball’s Seattle Mariners.

Genie’s new generation of XC booms were particularly of interest, especially its SX-135XC self-propelled telescopic boomlift, which includes 90 feet of outreach, 660 pounds of unrestricted lift capacity, the ability to work 19 feet, 8 inches below grade level and a 12 feet, 11 inch by 13 feet, six inch compact footprint.

“With 10 feet more outreach and 32 percent more capacity than typical self-propelled booms of this size, the Genie SX-135XC boomlift is ideal for rental customers working on challenging jobsite applications with its unique up-and-over style capability to navigate obstacles at height,” said Adam Hailey, Genie director of product management.

The unit is able to lift operators to its 135-foot platform height in two-and-a-half minutes and drive enabled at full height.

All Genie XC booms combine the benefits of a dual-envelope design to provide an unrestricted range of motion with a platform capacity of 660 pounds and a restricted operating envelop capacity of 1,000 pounds. To support additional weight on the platform, Genie XC booms are engineered with an updated boom structure with increased performance, range of motion and envelope control, as well as a robust jib capable of handling the standard 1,000-pound maximum capacity.

RER will offer more information on the events and products in the coming weeks.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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