Manitou Group and HD Construction Equipment Announce Cross-Distribution Partnership
Manitou Group, a worldwide leader and reference in the handling, aerial work platform and earth moving sectors, and HD Construction Equipment, a comprehensive machinery company offering construction equipment supported by a business portfolio spanning engines and aftermarket services, today announced a cross-distribution partnership agreement for dedicated construction ranges. This agreement represents a key milestone in strengthening the global offerings of both companies within the worldwide construction equipment market.
Through this alliance, Manitou Group expands its portfolio of compact solutions by incorporating product lines engineered by HD Construction Equipment. This range will be marketed internationally under the Manitou and Gehl brands through the group’s dealer network, which will provide all associated product support and services.
In return, HD Construction Equipment will leverage Manitou Group’s engineering and manufacturing expertise in the compact equipment segment to enhance its own product catalog across its global distribution network. The company aims to boost its market presence by enhancing its compact construction equipment lineup.
By 2030, this activity aims to contribute around 5 percent to Manitou Group total sales.
Sylvain Blaise, president and CEO of Manitou Group, said: “This agreement fully aligns with our strategic roadmap aimed at accelerating our growth in compact equipment ranges. By combining the industrial excellence and innovative capabilities of two major industry leaders. This alliance allows us not only to reach a new milestone in product line expansion, but also to deliver enhanced value to our dealer network and customers worldwide.”
Jaeyoung Moon, president and CEO of HD Construction Equipment, added: “This partnership is more than just enhancing our product lines; it opens up important new growth opportunities through significant market expansion. By bringing together our strengths, we will boost the competitiveness of our compact products and enhance our global presence.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.