ARA’s Latest Quarterly Forecast Projects Continuing Growth Through 2028

Hazleton said that while U.S. growth has remained resilient, certain headwinds exist that could impact the forecast.

The American Rental Association projects that the U.S. construction and industrial equipment and general tool rental industry will increase by 3.4 percent in 2026 to a total of $83.5 billion. In its latest quarterly economic forecast, ARA projects that the CIE will grow at a pace of 4.4 percent in 2027 and 5.1 percent in 2028, a pace slightly higher than the projections indicated in the previous quarter.

“The latest ARA Rentalytics updates confirm the equipment rental structural changes toward rentals,” said Tom Doyle, ARA vice president, program development. “The rental revenue increase indicates the preference for renting over ownership. The reasons are many for the growth, including the access to the equipment versus the asset ownership and the economics of renting. While rental revenue has increased, the results are mixed. If you have any of the large infrastructure projects or data center buildouts, you’re in a stronger market with generally better results.”

Scott Hazelton, managing director at S&P Global, the international forecasting firm that compiles data and analysis for the ARA forecast, said that while U.S. growth has remained resilient, certain headwinds exist that could impact the forecast.

“One of the risks to the forecast is what is happening in the Middle East. The war [with Iran] is not the problem for the U.S; the problem is the transmission of inflation through energy rates — both because of lower supply and because of the risk of transporting through the Strait of Hormuz,” Hazelton said, adding that the larger concern for the U.S. economy is the cost of the energy and its impact on inflation. “If inflation stays elevated through this year, that limits what the federal reserve can do with interest rates, and in fact we’ve seen housing starts fail to move and most recently the numbers we saw for construction spend and home improvement spending was down too.”

Hazelton added the risk to the forecast of inflation through oil prices as well as through tariffs “are relatively, right now, lower-risk outcomes. It’s unlikely we’ll see a major change in the Middle East to higher prices. In fact, we think, if anything, they’ll get lower as tensions cool somewhat. And the tariff picture — the Supreme Court has already ruled on what [the government] can and can’t do.”

Looking at the forecast for Canada, the combined CIE and general tool rental industry is forecast to grow 5.2 percent in 2026, totaling $6.3 billion. Like the U.S. forecast for this segment, this is essentially unchanged from the previous quarter’s projection for the year.

Beyond 2026, growth in combined Canadian CIE and general tool rental revenue is projected at 5.4 percent in 2027 and 5.5 percent in 2028. The accelerating growth projected for overall Canadian equipment rental revenue is attributed to increases in infrastructure spending and oilfield development.

Event rental segment to rise 9.5 percent in 2026

Also in its updated forecast, ARA shared that the U.S. event rental industry is forecast to grow 9.5 percent in 2026 to total $6.2 billion — an increase from last quarter’s projection of 8 percent growth to total $6.1 billion this year.

Beyond 2026, U.S. event rental revenue is projected grow 8.3 percent and 6.4 percent in 2027 and 2028 respectively.

The Canadian event rental industry is expected to grow 6.1 percent in 2026, totaling $280 million.

Beyond 2026, growth in Canadian event rental revenue is projected at 7.4 percent and 5.6 percent in 2027 and 2028 respectively.

“Event rental revenue accelerated in the U.S. and Canada, showing a solid increase over 2025. Those increases are forecast to continue in 2027,” Doyle said.

For more in-depth economic data, visit ararental.org/ARA-Rentalytics.

Source: ARA

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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