Tadano Expands into the Aerial Market in North America, Showcasing at Conexpo

Building on strategic acquisitions and decades of lifting expertise, Tadano is bringing a new level of capability, quality, and application coverage to the aerial market in the Americas, the company says.
Feb. 26, 2026
4 min read

Tadano is strengthening its market presence in North America as it expands into the mobile elevating work platform segment with a diverse and compelling portfolio of specialized, high-capacity access solutions for demanding applications, which will be presented to the industry at ConExpo 2026. Building on strategic acquisitions and decades of lifting expertise, Tadano is bringing a new level of capability, quality, and application coverage to the aerial market in the Americas.

Since entering the North American aerial work platform market in 2025, Tadano has established a growing presence supported by its global reputation for quality, durability, and long-term return on investment. The expansion into MEWPs builds directly on Tadano’s core strengths in engineering, manufacturing, and customer support, with a strategic focus on high-specification and application-driven segments of the access market, while extending its ability to solve access challenges across demanding applications.

Customers benefit from a portfolio designed to address high-capacity requirements, rough terrain environments, and specialized access needs, backed by the superior standards of performance and reliability that have defined Tadano cranes worldwide.

Early market response and customer momentum
“The customer response to Tadano’s aerial work platform offering in North America has been very positive,” said Erik Elzinga, vice president of AWP & Tadano Utilities, Pan-America. “The specifications are getting noticed, particularly the high platform capacities, which allow customers to accomplish more in harsh terrain or heavy-lift situations, as well as the advanced control systems, and crawler-based mobility. This market acceptance confirms the demand for differentiated access solutions designed for challenging jobsite conditions.”

A unified and versatile AWP portfolio
Tadano’s aerial work platform lineup in North America brings together advanced crawler, wheeled, spider, and truck-mounted solutions, with a particular emphasis on specialized, high-capacity and rough-terrain applications.

Key portfolio highlights include:
•    AS-63HD – Featuring a 2,200-pound platform capacity and an expansive 13 foot 9 inch × 6 foot 4 inch × 3 foot 7 inch platform, this heavy-duty boom lift is engineered to handle large volumes of materials and tools with ease. Its exclusive single-joystick, four-motion control system enables precise and simultaneous vertical and horizontal movement across all boom functions, a capability without equal in the global AWP market.
•    AS crawler boom series – Leveraging Tadano’s crawler technology expertise, these machines deliver industry-leading low ground pressure and up to 57 percent gradeability, making them ideal for rough terrain and sensitive surfaces where conventional wheeled lifts are limited.
•    AL68 spider lift – An articulated, narrow tracked crawler with outriggers, designed for applications and rental environments where compact dimensions, flexible positioning, and excellent access for tree care are essential.

AWP models on display at ConExpo 2026
At ConExpo 2026, Tadano will highlight a diverse selection of aerial work platforms tailored for North American applications. Equipment on display includes:

Tadano’s AWP Family
•    eAA-22C compact electric articulating crawler boom (22 foot platform height).
•    AS-32C compact telescopic crawler boom.
•    AS-58C telescopic crawler boom with 990-pound capacity.
•    AS-63HD heavy-duty telescopic boom with 2,200-pound capacity.
•    AS-58CJ lightweight articulated crawler boom with 750-pound capacity
•    AL68 spider lift (68-foot working height)
•    AS-69J wheeled telescopic boom (69-foot platform height)
•    A62R truck-mounted aerial work platform (62-foot working height)

Supporting a wide range of applications
The Tadano aerial portfolio supports a broad spectrum of use cases across North America, including construction, industrial maintenance, infrastructure, institutional facilities, retail environments, and government and municipal operations. Typical applications range from new construction and renovation projects to factory maintenance, utilities work, and access in confined or low-emission job sites.

Tadano invites all Conexpo attendees to visit Tadano at Booth F47010 at ConExpo 2026 to experience the company’s expanding aerial work platform lineup firsthand and learn more about its unified approach to sales, service, and support across North America.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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