Cooper Equipment Rentals Partners with Skyjack to Support Local Community Initiatives
Cooper Equipment Rentals Limited, a full-service Canadian construction equipment rental company, has partnered with Skyjack to launch nine new golden telehandlers, a gold trench shield, and a golden pump as part of the 5th annual Golden Equipment campaign, which raises money for local community initiatives with a spotlight on children’s and family mental health. The new units were scheduled to start rolling out nationwide beginning January 6th.
The Golden Equipment campaign was first launched in January 2022 as part of Cooper’s 50th anniversary celebration. Since then, it has raised more than $575,000 for local charities. The campaign originally featured eight golden excavators, one for each region Cooper serves, along with a golden trench shield and pump. Operating a young fleet, Cooper is retiring the current golden excavators and transitioning to new Skyjack telehandlers.
This transition is part of Cooper’s broader commitment to ensuring the Golden Equipment campaign continues to make a significant community impact.
“At Cooper, valuing people is at the heart of everything we do — our team, our customers, and our communities,” said Darryl Cooper, president of Cooper Equipment Rentals. “This campaign reflects that belief. And partnering with another Canadian company to support mental health makes this next chapter even more meaningful.”
Canadian values
The new partnership with Skyjack highlights the power of Canadian businesses coming together – two companies proud of their heritage and deeply committed to supporting the communities they serve.
“When we considered who we wanted to collaborate with for this Cooper Cares initiative, Skyjack immediately came to mind,” said Antonia Edwards, director of marketing, Cooper Equipment Rentals. “Working with like-minded Canadian companies that share our values means a great deal to us. Skyjack embraced the opportunity and went above and beyond – helping us customize the machines and ship directly from their manufacturing facility in Mexico to our branches.”
“It was clear from the start that two great Canadian companies were meant to bring this idea to life,” said Malcolm Early, vice president of marketing, Skyjack. “Choosing the perfect color match for the equipment sparked real excitement at Skyjack, especially among our production team, who were eager and proud to support this project. We wish Cooper success with this year-long fundraising campaign and look forward to following along on social media.”
The transition to Skyjack equipment marks the next chapter for the Golden Equipment Campaign and introduces a refreshed fleet for 2026.
“We selected the 5K telehandler because its design and reliability make it one of the most requested pieces of equipment in our fleet. Its high visibility makes it the perfect ambassador for this campaign, helping us boost awareness and support our fundraising goal of $150,000 in 2026,” said Rod Lentino, director of rental equipment, Cooper Equipment Rentals.
Cooper is also launching a national #SpotCooperGold challenge, encouraging Canadians to share photos of the golden equipment for a chance to win prizes. Check out their social media channels for more information.
Instagram: Cooperequipmentrentals
Facebook: CooperEquipment
YouTube: CooperEquipmentRentals
LinkedIn: Cooper Equipment Rentals Limited
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.