Krank Enters GCC Market with Launch of Dayim’s Used Equipment Marketplace
Krank, a global leader in heavy equipment trading technology, has made its Middle East debut through a strategic partnership with Dayim, one of Saudi Arabia’s foremost heavy equipment construction rental trading and services companies. The partnership has already delivered the Dayim Marketplace, a fully integrated platform launched in just four weeks.
Designed to give Dayim full control of its used equipment sales, the Dayim Marketplace combines global reach with precise audience targeting at the click of a button. Listings can be made visible worldwide, limited to the Gulf Cooperation Council, or offered only to a curated list of customers. This transparent, flexible model replaces broker-dependent processes, helping Dayim reach more buyers efficiently and drive higher returns.
A shared vision
The partnership began when David McCarthy, head of sales at Krank, approached Dayim with a solution to a long-standing challenge: how to efficiently manage older fleet inventory during refresh cycles while retaining full control over how and to whom it is presented.
“Working with Dayim has been a fantastic collaborative experience which has been a team effort from the start,” said McCarthy. “Together we’ve delivered a cutting-edge marketplace in record time, reflecting what’s possible when two forward-thinking companies combine their expertise.”.
This launch marks Krank’s first step into the GCC, a region that both companies see as rich with opportunity.
“With Saudi Arabia’s Vision 2030 driving unprecedented infrastructure investment, the scale of opportunity in the GCC is immense,” McCarthy said. “Having Dayim as our first customer in the region is a huge accolade and the perfect foundation for further growth.”
For Dayim, the new platform is both a marketplace and a strategic tool for building relationships, improving transparency, and reaching new buyers both domestically and internationally.
“Dayim Equipment Rental is proud to partner with Krank to launch our new used equipment marketplace while bringing transparency, efficiency, and global reach to our resale operations. This collaboration allows customers to access Dayim’s quality-assured fleet through a trusted digital platform, reflecting our commitment to innovation and customer value. By integrating Krank’s innovative technology with Dayim’s industry expertise, we are making it easier for customers to source reliable used equipment with confidence while driving a more sustainable lifecycle for our assets,” said Ian Shaw, vice president of commercial at Dayim Equipment Rental.
Krank’s speed of delivery underscores its agility and commitment to customers. From day one, the team worked proactively to launch without compromise, making adjustments and responding instantly to requests to ensure a seamless marketplace for both Dayim and buyers. The result is a bespoke, fully branded platform already integrated into Dayim’s operations and hosting live inventory including a desirable heavy-duty straight boom lift 2025 Genie S-85 Telescopic Boom and a fully-serviced 2014 JLG 1250AJP.
For Krank, the launch is proof that its flexible, seller-led approach delivers results not only in established markets but also in fast-growing emerging ones.
“Dayim is a fantastic company with an exceptional team. This partnership marks an exciting milestone in our GCC entry, one we believe will be the first of many,” McCarthy added.
Leveraging its global expertise in heavy equipment trading, Krank looks forward to bringing innovative, technology-driven solutions to one of the world’s most dynamic markets.
Find out more about Krank and access the Dayim Marketplace at:
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.