Woohyun (WH) Kim has been appointed CEO of Develon North America (HD Hyundai Infracore North America) and the Develon brand of heavy and compact construction equipment. Kim brings extensive experience in leadership, sales and finance to his new role.
“I look forward to building on our success in North America and growing the Develon brand,” Kim said. “We’ve made significant progress in recent years, changing the brand and expanding our construction equipment lineup. We will continue to grow with reliable and productive heavy and compact equipment, with the help of our more than 200 dealers in the United States and Canada.”
Most recently, Kim served as director of sales operation and programs for the Develon brand. From January 2023 to December 2024, he was the director of commercial planning and sales operations. In that capacity, he helped lead sales planning, product management, financial planning and remarketing. Kim was also responsible for opening the new North American Customer Utilization Plant near Savannah, Ga.
Kim’s career with Doosan and then HD Hyundai Infracore spans 25 years in sales, business management and human resources. His roles included sales and leadership positions in Seoul, South Korea; Dubai, United Arab Emirates; and Atlanta, Ga. He began his career with Doosan in December 2001 as a human resources manager.
Kim graduated from Korea University in 2001.
“Woohyun’s sales and leadership positions in the past two decades will culminate in his new strategic role in North America,” said Jaeyoung Moon, head of the construction machinery business division at HD Hyundai Infracore.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.