MyCrane Launches Auction Services to Facilitate Crane Rental Processes
MyCrane, the global platform for online crane rental, has launched a new MyCrane Auction feature, designed to improve transparency, and accelerate rentals.
MyCrane Auction supports multiple auction types, including reverse auctions, forward auctions, and sprint formats, offering customers flexibility in how they engage with suppliers. At launch, the reverse auction format is expected to be the most commonly used, particularly for high-value, urgent or competitive rental jobs.
Auctions will be accessible through the main rental platform. The system enables users to receive live bids from verified equipment providers in real time. This bidding process helps customers achieve cost savings – often in the range of 10 to 20 percent – and reduces procurement timelines by as much as 60 percent, according to MyCrane projections.
“From day one, MyCrane has sought to simplify and modernize the crane rental process,” said Andrei Geikalo, MyCrane founder and CEO. “With the introduction of our auction module, we’re taking another big step forward, offering customers complete visibility of supplier pricing in real time, while helping our partners compete on a level playing field.”
While the module is initially available for crane rental jobs, it will soon be extended to include transport services. Suppliers will have the option to initiate their own auctions: For example, to move cranes or boom lifts using qualified transport providers.
“MyCrane Auction removes uncertainty from the process,” added Geikalo. “For suppliers, it provides a transparent and efficient way to win more jobs, reduce time spent on negotiations, and gain access to high-value opportunities, all while ensuring they are competing fairly on the merits of their service, availability, and pricing. Soon, they’ll also be able to use the tool to arrange transport more efficiently.”
Early adopters of reverse auction tools in other industries, such as heavy equipment, spare parts and industrial services, have reported strong results, the company said. Cost savings of 10 to 15 percent are typical, alongside greater supplier transparency and faster sourcing cycles.
The feature is optional and can be used at the discretion of the customer. MyCrane expects it will initially be used in around 20 to 30 percent of all transactions, especially where speed, complexity or cost control are key factors.
To access MyCrane Auction, visit www.my-crane.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.