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H&E Rentals’ First Quarter Numbers Decline After Merger Announcements

April 30, 2025
H&E officials attributed the decline to a variety of factors, including seasonal softness, one fewer calendar day, and merger announcements during the quarter.

H&E Equipment Services, also known as H&E Rentals, reported $319.5 million in total revenue in the first quarter of 2025, compared to $371.4 million in the same period a year ago, a 14-percent decline. Equipment rental revenue dropped 7.2 percent from $295.3 million to $274.0 million. H&E officials attributed the decline to a variety of factors, including seasonal softness, one fewer calendar day, and merger announcements during the quarter.

The company’s branch expansion strategy continued with only those openings that were already planned and underway for the first and second quarters, including four openings in the first quarter, followed by one opening so far in the second quarter. These openings, combined with H&E’s existing operations, allow H&E to compete more effectively for new business opportunities.

The company said it believes the merger with Herc Rentals will further elevate operating resiliency across a broader network of end markets, geographies, products and customer solutions, and remains enthusiastic about the merger. The company still expects a mid-year 2025 close to the transaction.

Adjusted EBITDA totaled $131.2 million, a decrease of 18.9 percent compared to $161.7 during the first quarter of 2025. Sales of rental equipment declined 50.3 percent to $23.9 million compared to $48.1 million a year ago. Average time utilization was 60.3 percent compared to 63.6 percent a year ago. Dollar utilization was 33.1 percent compared to 37 percent. Average rental rates declined 2 percent compared to the first quarter last year and 1.3 percent on a sequential quarterly basis.

H&E Equipment Services is based in Baton Rouge, La. Its pending acquisition by Herc Rentals is expected to be finalized mid-year.

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.