Anna Christine Sgro appointed President of Yanmar Compact Equipment North America

In her new role, Sgro will focus on enhancing organizational integration, improving financial performance and driving customer success through innovative product and service development.
April 27, 2025
2 min read

Effective April 14th, Anna Christine Sgro has been appointed president of Yanmar Compact Equipment's North American region. In her new role, Sgro will focus on enhancing organizational integration, improving financial performance and driving customer success through innovative product and service development. Together with her team, she aims to establish Yanmar CE as a leader in the compact equipment industry in North America.

Sgro brings with her a wealth of relevant construction and industrial experience, spanning general and product management, aftermarket support, digital transformation and strategy. In her most recent role, she served as president of Reesink Canada Holdings, where she led strategic growth initiatives in the agriculture, construction and complementary equipment sectors. Her earlier career included senior executive roles in the construction industry, at global organizations such as Volvo Financial Services, Volvo Construction Equipment, Strongco Equipment and Ritchie Bros., as well as leading the Global Caterpillar Alliance.

Sgro joins Yanmar CE’s global leadership team, reporting to José Cuadrado, the company's Global CEO. 

Commenting on her appointment, Sgro said: "I am honoured to join a company with Yanmar CE’s rich heritage and reputation. The values of product quality and innovation that have made Yanmar CE globally respected will remain central to our mission in North America. As always, we will focus on delivering value to our customers and dealers."

"North America is a vital driver of our global business, and I am confident that under Anna’s leadership, Yanmar CE will have a positive catalyst for change, supporting the interests of customers, dealers, suppliers, employees and the wider community," said José Cuadrado, Global CEO of Yanmar Compact Equipment.

Sgro holds a degree in economics with a minor in political science from York University, Toronto, Canada, and post-graduate studies at Northwestern University, Kellogg School of Management, in the U.S. 

Yanmar Compact Equipment North America, is based in Grand Rapids, Min.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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