Aerial Veteran Tim Whiteman Hired as CEO of Noblelift’s New Access Division
Noblelift announces the appointment of Tim Whiteman as CEO of its newly created access division. He is responsible for developing the full potential of the current production lines in China and Malaysia and will focus on bringing the product to rental companies across the world.
“I’m delighted to have been entrusted with this role and believe that the high product quality combined with deep experience and resources of Noblelift will bring success to this project,” said Whiteman. “Our range of MEWPs will expand to include booms made in Malaysia and available throughout the world.”
“We welcome Tim to the Noblelift team and look forward to building customer relationships in the MEWP sector across the world and particularly in Europe and North America,” said Wendy Mao, CEO of Noblelift Group. “His extensive knowledge of the MEWP rental sector will quickly bring our product to a wider market.”
Whiteman is a veteran of the MEWP industry, serving as CEO of the International Powered Access Federation for more than 15 years. In 2019 he became global branding director at Sinoboom.
Noblelift’s existing subsidiaries in Europe and North America will support and work with the new division to provide support and resource for customers of the new division.
Noblelift Group is a U.S. $1 billion corporation that was founded in 2000 in China. It has been listed on the Shanghai Stock Exchange since 2015 and employs about 5,000 people around the world. It is a leader in intralogistics and material handling and has manufactured MEWPs for more than 12 years as complementary products for its material handling customers. Subsidiaries include companies in Germany, France, the U.S., Malaysia, Vietnam and Korea.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.