H&E Rentals Opens New Branch in Metro Atlanta Area

H&E's fifth facility serving the Atlanta metro area elevates its service to customers outside the city toward the west, from I-285 all the way to the Alabama state line.
Jan. 13, 2025
2 min read

Effective January 13, H&E Rentals has opened a branch in Villa Rica, Ga., the company’s third new location this year and its seventh facility in the state of Georgia. 

“Our fifth facility serving the Atlanta metro area now elevates our service to customers outside the city toward the west, from I-285 all the way to the Alabama state line. The placement of this new branch extends our reach to projects in outlying areas and allows us to better serve Rome, Cedartown, Rockmart, Carrollton, Douglasville, Mableton – and all points in between,” said branch manager Tony Vuckovich. “Our proximity to H&E’s existing Marietta and Fairburn facilities gives us the advantage of working together to source the equipment from an expanded local fleet. We’re off Highway 101 with quick access to Highway 78 and I-20, so we can efficiently move equipment to job sites and be more responsive.”

The Villa Rica branch specializes in the rental of aerial lifts, earthmoving equipment, forklifts, telehandlers, compaction equipment, generators, light towers, compressors, and more.  The fleet represents the following manufacturers:  Allmand, Atlas Copco, Blue Diamond Attachments, Bomag, Case, Club Car, Connect Work Tools, Cushman, Gehl, Generac Mobile, Genie, Hamm, Haulotte, Husqvarna, JCB, JLG, John Deere, Kobelco, Kubota, LayMor, Ledwell, Lincoln Electric, Link-Belt Excavators, Manitou, MEC, Miller, Multiquip, Okada, Polaris, Sany, Skyjack, SkyTrak, Sullair, Sullivan-Palatek, Tag, Towmaster, UniCarriers, Vacuworx, Virnig, Wacker Neuson, Yanmar, and others.

Founded in 1961, H&E is one of the largest equipment rental companies in the United States, No. 6 on the RER 100. For more information, visit HErentals.com.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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