Warren Cat Partners with OKC Spark Catcher and OU Softball Coach Kinzie Hansen as Brand Ambassador
Warren Cat, the Cat equipment dealer for Oklahoma and West Texas, last week announced its partnership with Kinzie Hansen, catcher for the OKC Spark and softball coach for the University of Oklahoma. Hansen will serve as an influencer and brand ambassador for the company’s equipment sales, rental, parts and service operations.
A longstanding OU Athletics and Norman, Okla., community supporter, Warren Cat partnered with Hansen to highlight their shared values of integrity, hard work, reliability and loyalty. Through the partnership, which includes multiple appearances and signed item giveaways, the company will support Hansen’s catching camps and other community initiatives.
“With her commitment to excellence both on the field and off, Kinzie and her K9 brand are the embodiment of our tagline, ‘Whatever the Job. Whatever it Takes,’” said Tony Johnson, vice president of marketing and digital for Warren Cat. “Our campaign will focus on our dedication to deliver results for all our equipment customers – whether they’re weekend warriors needing rental equipment for DIY projects or construction businesses that need to purchase heavy machinery. Our strong work ethic, exemplified by Kinzie, helps makes Warren Cat a champion off the field.”
Johnson added that the company plans to open a location in Norman in early 2025.
“Kinzie is a four-time national championship player for OU and current OU Softball coach,” said Johnson. “Warren Cat has been a longtime supporter of OU athletics, and we’re proud to soon be permanent residents in the Norman area business community.”
The partnership with Kinzie Hansen will span the entirety of the 2025 women’s college softball season.
Warren Cat is one of North America’s largest and fastest-growing Caterpillar dealerships.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.