Canadian Rental Association Names Melanie Misener Executive Director
The Canadian Rental Association (CRA) has named Melanie Misener its new executive director. After serving in the interim, the board of directors made this official following their board meeting in Calgary, Alberta, in September. With a wealth of experience in leadership, strategy, and member engagement, Misener brings a fresh and dynamic vision to the CRA.
Melanie has an impressive track record of driving organizational growth and fostering collaboration across diverse sectors. Her leadership will strengthen the CRA’s role as a vital resource for the equipment and event rental industries in Canada.
“We are thrilled to welcome Melanie Misener as our new executive director,” said Sheldon Fingler, president of the CRA board of directors. “Her expertise and drive for success make her the ideal choice to guide the association through its next chapter, focused on the needs of members and collaboration.”
As executive director, Melanie will focus on enhancing member services, expanding advocacy efforts, and leading strategic initiatives to support the evolving needs of the rental industry.
“I’m honored to take on this role at CRA and work alongside its dedicated members, partners and staff,” said Misener. “I look forward to building on the association’s strong foundation and helping drive meaningful progress for our industry.”
The Canadian Rental Association is the leading trade association for event and equipment rental businesses in Canada. CRA advocates on behalf of its members to government, regulators, and other stakeholders, and provides industry insights, best practices, education, and networking opportunities.
For more information, visit: www.crarental.org
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.