Cooper Equipment Rentals Appoints Lisa Grago Chief People Officer

With more than two decades of experience in organizational development, training, and human resources leadership, most recently serving as the president of Traction Consulting, Grago brings a wealth of expertise and strategic insight to the Cooper Equipment Rentals' executive team.
May 30, 2024
2 min read

Cooper Equipment Rentals has appointed Lisa Grago chief people officer.

With more than two decades of experience in organizational development, training, and human resources leadership, most recently serving as the president of Traction Consulting, Grago brings a wealth of expertise and strategic insight to the Cooper Equipment Rentals' executive team. Throughout her career, Grago has demonstrated a steadfast commitment to cultivating thriving work environments and fostering collaborative cultures. Her extensive background in driving organizational excellence and facilitating professional growth aligns with Cooper Equipment Rentals' vision for sustained success and innovation.

As chief people officer, Grago will be instrumental in spearheading initiatives aimed at enhancing the company's culture and empowering its workforce. Her proven track record of transformative leadership and dedication to employee development will play a pivotal role in driving Cooper Equipment Rentals' strategic objectives forward.

"Joining Cooper Equipment Rentals is an exciting opportunity to contribute to a company that values its people and is dedicated to fostering a culture of excellence," said Grago. "I am eager to collaborate with the team to further fortify our organizational culture and support the professional growth of our employees."

"We are delighted to welcome Lisa Grago to the Cooper family," said Darryl Cooper, president of Cooper Equipment Rentals. "Her extensive experience and proven leadership will be invaluable assets as we continue to strengthen our organizational culture and drive sustainable growth. With Lisa's appointment, we will continue to empower our employees and achieve new heights of success."

 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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