ARA Upgrades Its 2024 Rental Industry Economic Forecast to 7.9 Percent
The American Rental Association upgraded its economic forecast for the rental industry, projecting a 7.9 percent increase in rental revenue for 2024, with a total of $77.3 billion in construction and general tool rental revenue. The forecast, issued at the ARA show in New Orleans last month was up from 7.6-percent growth expectation forecasted during the previous quarter.
“The ARA Rentalytics quarterly forecast reinforces the strength of the rental industry,” said Tom Doyle, ARA vice president, program development. “Rental should benefit with tailwinds from interest rates, inflation, improving supply, a preference to rent, and government and private spending. Rental revenue is again forecasted to increase.”
Looking more granularly at construction and industrial equipment growth in the United States, $60.9 billion is the projected revenue in 2024, which is 7.5-percent growth. In the coming years, 2025, 2026, and 2027, ARA is projecting 3 percent growth. The difference is smaller but still appreciable and more in line with a steadily growing economy.
“We see a slowing of growth this year compared to last year but bear in mind, we have a slowing of inflation this year as well,” said Scott Hazelton, managing director at S&P Global. “The growth rates tail off in the future years, with growth of 4.3 percent in 2025 and 3.9 percent in 2026.”
The current forecast for total Canadian equipment rental revenue shows a 3.1 percent growth to $974 million in 2024. 2024 growth is stronger in Canada than 2023 growth due to inflation and resilient demand. In addition, Canada’s housing market and non-residential structure construction are both improving. While CIE investment will decline from previous years, S&P Global is forecasting a 7.2-percent increase.
The stark contrast from previous years is attributed to the lack of post-COVID investments in 2024. As businesses choose rental over ownership, the CIE rental penetration rate follows. The 2023 estimate of 56.4 percent is near the pre-pandemic peak.
General tool investment in the United States is not quite as positive of an outlook. There is muted investment growth at 6.8 percent. Manufacturing is driving the growth and housing is still the weak spot.
"ARA’s quarterly member survey showed conflicting results amongst members with just over half of respondents saying they saw a revenue increase in quarter four, a slight improvement over quarter three which saw an even split between those an increase and decrease," said Mike Savely, ARA director, program development. It is worth noting that in current forecasts, no state in the United States has a decline in rental revenue growth in the next five years. There are states with weaknesses, but there is still growth. For more in-depth economic data, visit www.ARArental.org/ara-rentalytics.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.