Point of Rental Names New Global Director of Customer Support

Brooke Ryan started her career as a client services manager with WellEz, a SaaS company serving the oil and gas industry.
July 19, 2023
2 min read

Point of Rental’s customer experience added to its experienced staff last week with the addition of Brooke Ryan as the company’s global director of customer support.

As Point of Rental has grown, the company’s customer experience team has expanded from a single group of all-around experts to several groups of specialists. Ryan’s addition gives the global support team, which focuses specifically on handling customer calls and emails, a leader focused 100 percent on their growth, success, and mission. 

“Providing an excellent customer experience and maintaining a happy, productive relationship with our users is critical to all of us at Point of Rental,” said Darrin Smith, Point of Rental’s vice president of customer experience. “Brooke has a great track record of bringing support teams together in a fast-growing software company and creating great experiences; I’m looking forward to seeing her influence our team.”

“We want to empower customers to use our software,” said Ryan. “When people call in and they’ve got an issue, it’s affecting their business. It needs to be handled quickly and professionally. At the end of the day, the number one priority is making sure that our teams are prepared and trained and have the right tools to better serve our customers.”

Ryan started her career as a client services manager with WellEz, a small SaaS company serving the oil and gas industry. Over the past decade and through the company’s acquisition by Quorum Software, she rose through the organization, distinguishing herself through her leadership and exemplary customer service, becoming the company’s director of customer success in 2022. 

Ryan and Point of Rental are seeking out more people who are dedicated to providing enjoyable customer experiences. If that sounds like you, apply at pointofrental.com/careers.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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