United Rentals, USC Athletics Partner on Sustainability Focused Sponsorship
United Rentals this week announced a multi-year, sustainability-focused partnership as a sponsor of University of Southern California Athletics. The agreement includes United Rentals being the participating sponsor for USC’s Zero Waste Football Game and the Zero Waste Men’s Basketball Game.
As part of the sponsorship, United Rentals will have a strong presence during both football and basketball seasons. Additionally, United Rentals will be providing equipment for use by USC Athletics.
“With its long-standing commitment to sustainability, United Rentals is an ideal partner for our Zero Waste games,” said Drew DeHart, vice president and general manager, USC Sports Properties. “Their industry-leading initiative to reduce the environmental impact of their company and customers provides great synergy with our efforts to prioritize sustainability through awareness and engagement.”
The goal of the Zero Waste games is to divert at least 90 percent of game day trash away from landfills by recycling and composting. This year’s Zero Waste Football Game will be USC hosting Arizona State on October 1, 2022. The Zero Waste Basketball Game will be announced later this year. USC was overall winner of the Pac-12 Zero Waste Challenge for the 2021 football season as well as overall winner of the challenge for the 2021-22 basketball season.
“We are honored to join USC in promoting sustainability among the Trojan community through our sponsorship of the football and men’s basketball programs,” said Esiah McNeil, Southwest Region vice president, United Rentals. “We look forward to joining USC Athletics in advancing their platform for building awareness and engagement for best practices in waste diversion.”
To learn about the United Rentals sustainability program, read the company’s latest Corporate Responsibility Report. The program includes a goal to divert 70 percent of waste from landfills by 2025.
United Rentals is the largest equipment rental company in the world. The company has an integrated network of 1,331 rental locations in North America, 13 in Europe, 28 in Australia and 18 in New Zealand. In North America, the company operates in 49 states and every Canadian province.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.