Hyundai and First Choice Farm & Lawn Support Tornado Cleanup Efforts in Tennessee

Hyundai Construction Equipment Americas partnered with First Choice Farm & Lawn, one of its dealers, headquartered in Union City, Tenn., to assist with cleanup efforts in nearby Samburg, Tenn.

Hyundai Construction Equipment Americas partnered with First Choice Farm & Lawn, one of its dealers, headquartered in Union City, Tenn., to assist with cleanup efforts in nearby Samburg, Tenn., which incurred heavy tornado damage from the same series of December storms that left devastation across six states and killed dozens of people in Kentucky.

     First Choice helped coordinate the cleanup effort by calling on its customers and staff and deploying three Hyundai excavators to the area. Hyundai covered the cost of shipping the excavators, and dispatched Ed Harseim, its North Central sales manager, to aid in the cleanup.

     “We have locations in Kentucky and Tennessee,” said Ron Parks, owner of First Choice Farm & Lawn. “Many of our customers were affected by the tornadoes, and one of our employees and their parents lost their homes in Caycee, Ky., so this is personal. We are glad to be able to do what we can to help, and we appreciate Hyundai’s support.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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