Ritchie Bros. to Hold Annual Orlando Mega Auction Entirely Online in 2021
Ritchie Bros., famous for its annual massive February mega auctions, announced that 2021’s auction will be conducted entirely online for the first time in the company’s history. The auction, held annually in Orlando, Fla., will be held February 15 – 20, 2021.
"We are witnessing record online demand and strong pricing, with web traffic up 35 percent and online registrations up 71 percent," said Kari Taylor, president, North American Sales, Ritchie Bros. "COVID-19 cases are on the rise in much of the United States and over the last 10 months we have proven our ability to deliver the same great results with 100 percent online auctions. By going all online we have been able to leverage new digital marketing tools to provide sellers certainty in uncertain times."
In 2020 Ritchie Bros. has seen website traffic increase by 35 percent to 27+ million visits, while bidder registrations are up 71 percent to 817,000+ registrations. Once online, buyers are extremely active, watchlisting more than 680,000 items and making 300,000+ PriorityBids. As of today, Ritchie Bros. has online buyers approved with more than $50 billion in purchasing power.
"Our Orlando auction site will still be open to facilitate in person inspections and onsite equipment needs," said Taylor. "Our Orlando mega auction will again feature a 'Virtual Selling Option', as well as new enhancements that will further benefit both buyers and sellers—including video inspections on several asset categories, PriorityBid will open significantly earlier for increased customer convenience, and enhanced dynamic bidding for all Timed Auction items. Onsite or online, you can count on Ritchie Bros. to deliver an auction like no other."
Ritchie Bros.' annual February Orlando auction features more than 200 acres for equipment display. The February 2020 event featured more than 13,000 equipment items and attracted 18,000+ bidders from 85 countries.
Companies and individuals looking to sell equipment and trucks in the February 2021 Orlando auction should contact their local sales representative or contact the Orlando site directly at +1.855.894.9533. For more information, visit rbauction.com/orlando2021.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.