SmartEquip Launches Partnership with St. Jude Children’s Research Hospital
SmartEquip has announced a corporate charity partnership with St. Jude Children’s Research Hospital by kicking off an employee giving campaign to help raise critical funds to support its lifesaving mission: Finding cures. Saving Children.
September has been designated Childhood Cancer Awareness Month to bring awareness to childhood cancer. Childhood cancer is the leading cause of death by disease for children under the age of 14.
“It is important to support meaningful charitable causes as a company”, said Fernando Pinera, CEO of SmartEquip. “Personally, I am inspired by St. Jude Children’s Research Hospital and their dedication to leading the way for how the world understands, treats, and defeats childhood cancer and other life-threatening diseases. The advancements made at the St. Jude Children’s Research Hospital are a direct result of contributions from companies like SmartEquip and its generous employees.”
The company’s charitable program encourages employees to participate by matching 50 cents on every dollar they raise. Employees can choose to pledge a one-time contribution or an ongoing payroll deduction to support St. Jude Children’s Research Hospital, as well as participate in companywide volunteer opportunities and events.
SmartEquip has partnered with Curetivity, a 501(c)(3) non-profit organization formed to assist in the fight against pediatric cancer. Based in Darien, Conn., the organization serves as their local point of contact for St. Jude Children's Research Hospital volunteer opportunities, funding campaigns and events.
To date, Curetivity has raised $25 million to the foundation, naming them one of the hospital’s largest non-corporate fundraising partners.
St. Jude Children's Research Hospital, located in Memphis, Tenn., is one of the world's premier pediatric cancer research centers. Its mission is to find cures for children with cancer and other catastrophic diseases through research and treatment.
Founded by entertainer Danny Thomas, St. Jude Children’s Research Hospital opened on February 4, 1962. St. Jude is supported primarily by donations raised by its national fundraising and awareness organization, ALSAC, which was established by Thomas expressly for the purpose of funding St. Jude.
SmartEquip is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry. The platform provides a multi-brand common connection and user experience for fleet owners and distributors of complex equipment.
As a company, SmartEquip believes in empowering their staff to deliver the right tools to customers through accurate and open communication. It is through these core values that SmartEquip has established a respectful relationship with the industries they serve, creating a united platform that offers seamless parts procurement and customer success.
SmartEquip enhances ROI for all Network participants by increasing equipment uptime, improving both technician wrench time and transaction accuracy, while reducing the total cost of equipment ownership. The SmartEquip Network currently supports more than 500 OEM brands, with more than 50,000 users across more than 4,000 equipment locations globally. The Network supports over $1 billion in parts transactions annually and the company is led by veterans of construction, technology and data sciences. Visit www.smartequip.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.