Case Construction and Sequoia Equipment Support Team Rubicon in California Fire Recovery

Case dealer Sequoia Equipment provided equipment to support Team Rubicon’s heavy equipment operation in clearing sites and debris from a wildfire that swept through Niland, Calif.
Sept. 24, 2020
2 min read

Sequoia Equipment, a Case Construction Equipment dealer, supported Team Rubicon with equipment in a recent heavy equipment operation clearing sites and debris from a wildfire that swept through Niland, Calif., on June 28, 2020. Team Rubicon volunteers braved scorching temperatures that averaged 112 degrees to remove more than 5,000 tons of material to help local residents on their path to recovery.

Sequoia Equipment provided an excavator and compact track loader for the operation. Case and Team Rubicon have partnered on training volunteers and supplying equipment for disaster response and community service since 2015.

“Wildfires are a reality here in California, and we all rally together to support one another and help in any way we can,” said Dennis Monahan, president, Sequoia Equipment. “Team Rubicon does an excellent job of helping people even in the most challenging times, and we’re proud to help them lift up our neighbors here in California and take some of that burden off their shoulders.”

“Even in the global pandemic we’re experiencing now, it’s critical that we remain engaged in communities and help rebuild where we can,” said Leandro Lecheta, head of construction equipment — North America, Case. “Team Rubicon’s dedicated volunteers matched with the equipment provided by Sequoia Equipment serve as an example of the good works people can do when they come together to help others.”

For more on Case and its partnership with Team Rubicon, visit CaseCE.com/TeamRubicon. To learn more about Team Rubicon or to donate to its work in communities throughout the U.S., visit TeamRubiconUSA.org.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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