Makinex Adds Flooring Expert Joe Cardenas to Business Development Team

Makinex has added to its growing business development team with the hiring of flooring expert Joe Cardenas.
Sept. 5, 2020

Makinex has added to its growing business development team with the hiring of flooring expert Joe Cardenas. Cardenas will be in charge of the West Coast region of the United States, including his home state of California along with Alaska, Arizona, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.  

Cardenas has worked in the flooring industry for most of his career and most recently worked for GranQuartz. 

“I am very excited to bring on the newest member of our highly skilled business development team, Joe Cardenas,” said Bill Marshall, vice president of sales and marketing for Makinex. “With over 15 years of sales and flooring experience, Joe’s knowledge and expertise will help further develop and improve our continued support of customers and sales for Makinex.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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