Photo by Virginia Abrasives
Fred Daniels, Virginia Abrasives Ceo

Virginia Abrasives Corp Names Fred Daniels New CEO

May 30, 2020
Fred Daniels has been appointed the new CEO of Virginia Abrasives Corp.

Fred Daniels has been appointed the new CEO of Virginia Abrasives Corp. An Economics and Business graduate of the University of Pittsburgh, Daniels began his career at what was then known as Hertz Equipment Rental Corp. During his 23 years at HERC, he held a wide range of roles in sales, management and IT before becoming Eastern Region vice president. In 2012, he joined Ames Taping Tools as president and CEO. Daniels and his team at Ames significantly expanded the business and successfully completed the sale of the company in 2017. He is a Six Sigma Greenbelt and has extensive training in LEAN operations and in integrating acquisitions.  

"Virginia Abrasives has a wonderful reputation in the industry and we have a strong team of experienced professionals in place,” he said. “I am extremely excited to join the team as the CEO. Leading teams to achieve great results is my passion in business. I see a tremendous opportunity for growth, and I cannot wait to get started." 

Daniels will be based at Virginia Abrasives’ world headquarters in Petersburg, Va.

One of only five companies that makes sandpaper in the United States, Virginia Abrasives carries a vast assortment of cutting, finishing, surface preparation and floor care products and solutions. This includes diamond abrasives for concrete and asphalt cutting and surface preparation, bonded abrasives, concrete power trowel blades, floor grinder tooling and polishing pads. Private-label abrasives are a growing part of the company’s product offerings as well, letting companies market their brands on the consumable products sold in their business.          

Virginia Abrasives Corp. manufactures and distributes abrasives products for the wood flooring and concrete preparation business. The company’s product offerings include sandpaper, diamond and bonded abrasives and non-woven abrasives. The company sells its manufactured products under both the VAC brand and under private label for its larger customers.