Joe Miller to Follow Schulze Vohren as Wacker Neuson VP of Sales and Marketing
Wacker Neuson’s long-time executive vice president sales and marketing Johannes Schulze Vohren has announced he will retire from the organization at the end of 2020 after 26 years of service to the company. As a result, effective February 3, 2020, Joe Miller has been promoted to vice president sales and marketing – US. Schulze Vohren will assume the position of director of digitalization for the remainder of his tenure with Wacker Neuson. He will focus on the implementation of special projects, as well as transition his previous responsibilities to Miller.
Schulze Vohren began his career with Wacker Neuson in 1994 in an IT functional role and has held a variety of management positions within the organization. His contributions have established a strong foundation for the North American organization to build upon. During the last 12 years, he was instrumental in developing a dedicated distribution network across the United States and Canada, while achieving significant sales growth and market share for the company’s extensive construction equipment line.
“The entire Wacker Neuson organization would like to thank Schulze Vohren for his commitment and leadership to the company,” said Gert Reichetseder, Wacker Neuson CEO & president – North America. “We are pleased that he will spearhead key digital initiatives throughout this year, and we wish him a long, healthy and happy retirement.”
Named director of marketing for North America in 2017, Miller came to Wacker Neuson after 12 years with a leading U.S.-based compact equipment manufacturer, where he held management positions in sales, marketing, product management, brand identity and customer satisfaction.
Miller will now be responsible for the continued growth of Wacker Neuson’s distribution network and expansion of the company’s market share in the United States.
“I welcome Joe to the Wacker Neuson leadership team in the U.S.,” said Reichetseder, “and I wish him success in his new role, as we focus our sights on the future.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.