Former All Star Rents CEO Wooten Joins Point of Rental in Innovation Role
John Wooten, former CEO of All Star Rents in Fairfield, Calif., is the newest addition to the Point of Rental team, joining the software maker as product innovation manager. In Wooton’s new role, he’ll work directly with customers to determine their needs, using his real-world expertise to guide solutions within Point of Rental’s industry-leading innovations.
“John has an incredible wealth of knowledge about rental processes, business, and the industry as a whole,” said Point of Rental CEO Wayne Harris. “We’re excited to see the impact he’ll have on the processes that drive Point of Rental.”
“After spending over 30 years in every aspect of the equipment rental industry, now is a great time for a change,” said Wooten. “I have a passion for continually improving each aspect of a business, and Point of Rental gives me the opportunity to improve efficiency and profitability for not just one, but thousands of rental companies around the world.”
Wooten started his rental career in 1983, when he was handed a job application by his father while the pair was renting a post hole digger. He worked in the industry for 20 years before taking a mid-life retirement in Maui, and came back ready to work. After joining All-Star Rents in 2001 as general manager, he became the company’s CEO in 2011. When Kathryn deVries Mitchell became the third-generation deVries to run All-Star Rents late in 2018, Wooten became available to pursue other opportunities.
He has also helped shape the future of the industry as a member of ARA’s Executive Committee from 2018-19. Prior to that, he was a part of ARA’s Construction U Task Force, the Rental Show Committee, and was chairman of ARA’s General Tool and Equipment Special Interest Group.
Point of Rental is always looking for experienced rental experts to provide service and software knowledge to its 5,000+ worldwide customers. Find out more at pointofrental.com/careers.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.