Haulotte North America Holds Customer Event to Launch New Boomlift
Haulotte North America held Open Days 2018, a customer event for U.S. and Canadian customers at its Virginia Beach, Va., headquarters last week. The event included education, hands-on machine demonstrations including an obstacle course, and the opportunity to be the first in the U.S. and Canada to test drive the new HA61 LE PRO 100-percent electric architecture boomlift.
“We invited 40 customers from 20 companies to join us for two days at our U.S. headquarters, and we are very pleased with the outcome of the event,” said Carlos Hernandez, executive managing director, Americas. “It’s not just a chance to show our customers appreciation for their business, it’s also a chance to get their feedback and strengthen our partnerships.”
Alexandre Saubot, Haulotte CEO, attended the event to share with North American companies the new business strategy that Haulotte unveiled in the spring at the Intermat conference in Paris. Looking to create a sustainable future, Haulotte will focus on creating strong business partnerships with customers and suppliers, build environmentally conscious products, and become a digital company. One result of the strategy is the new Pulseo Generation family of machines, a range of electric rough-terrain work platforms, designed to eliminate pollution and noise emissions.
The first product in the Pulseo Generation range was unveiled for the first time in North America. Originally showcased at Intermat, the HA61 LE PRO articulating boom in is the product of collaboration with customers and suppliers.
“We worked closely with customers to understand how they would use a machine of this type on jobsites,” said Maxime Girard, product manager. “We also partnered with suppliers to create new technologies to meet those customer requirements.”
On the final day of the event, participants got a chance to drive the machines around a test track built for the event. It also marked the beginning of a demonstration tour.
“We will have six machines in North America dedicated to giving customers and operators the opportunity to experience the machines for themselves in their own work environment,” said Giancarlo Bobbio, marketing director.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.