Cooper Equipment Rentals Adds Three Branches; Responds to Ottawa Tornadoes
Cooper Equipment Rentals has opened three new locations in the province of Ontario, adding facilities in Ottawa and Oshawa. The Ottawa branch, known as Ottawa East, also includes a trench safety branch, the Trench Safety division’s third location. The new branches bring Cooper Equipment Rentals to a total of 33 branches in Canada.
Cooper’s Ottawa Merivale also played a response role recently when harsh tornadoes struck Ottawa, destroying homes and buildings across the city. Cooper received its first call for help at 9:30 p.m. from the City of Ottawa, which desperately needed lights for the community of Dunrobin. On call service techs Loui Cenedese and Ryan Edwards delivered truckloads of lights to the community until 1 a.m. The lights were used to assist the search and rescue operations in the area.
The branch received another call at about 3 a.m. from Hydro One. One of its main distribution centers was hit, causing half the city fo lose power. The utility needed generators, light towers and every boomlift in stock, which the CER staff quickly delivered.
Cooper Equipment Rentals, headquartered in Mississauga, Ontario, Canada, is No. 31 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.