Maxim Crane Buys 15 Tadano Rough Terrain Cranes for Petrochemical Market

Maxim Crane Works this month purchased 15 large-capacity Tadano rough terrain cranes comprising a mix of GR-1000XLs, GR-1200XLs, and GR-1600XLs.

Michael Roth

Sept. 25, 2018

2 min read

Bob Krause center regional business manager Tadano America shakes hands with Frank Bardonaro chief operating officer Maxim Crane Works as the crane rental giant invests in 15 large Tadano rough terrain cranes to serve customers in the petrochemical industry At left is Kevin Schultz vice president Maxim Crane — Bob Krause, center, regional business manager, Tadano America, shakes hands with Frank Bardonaro, chief operating officer, Maxim Crane Works, as the crane rental giant invests in 15 large Tadano rough terrain cranes to serve customers in the petrochemical industry. At left is Kevin Schultz, vice president, Maxim Crane.

Maxim Crane Works this month purchased 15 large-capacity Tadano rough terrain cranes comprising a mix of GR-1000XLs, GR-1200XLs, and GR-1600XLs. The Tadano dealer, with an existing fleet of more than 2,500 cranes, decided to expand its fleet largely to meet the needs of the petrochemical industry.

“Tadano’s longer boom length, capacity, and reliability have historically corresponded to our customer needs,” said Frank Bardonaro, Maxim Crane’s chief operating officer. “We don’t make these decisions somewhere in a corporate office. Instead, we talk to our team in the field and they know the machines that will be best-suited to do the job.”

Maxim chose rough-terrain cranes to meet customer demand instead of comparable all-terrain cranes for this purchase. Next generation Tadano rough-terrain cranes have longer reaching booms and better load charts than many all-terrain cranes, Maxim said, with the added bonus of superior ability to work in close quarters. Rough-terrain cranes can also be more cost effective than an all-terrain crane because they only require one person to operate and often do not require multiple trucks for transport.

Improved transportability is key to Maxim’s investment in rough-terrain cranes. The petrochemical industry is booming presently, but that can change over time. As customer needs evolve, rough-terrain cranes can easily be moved to other regions across the country for infrastructure and commercial industry projects.

“We are very excited to continue our relationship with Maxim Crane and provide them the industry’s leading rough-terrain crane products,” said Bob Krause, regional business manager, Tadano America. “Our product reliability is proving to be a game-changer with the lowest owning and operating cost in the industry.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.