BigRentz Promotes Holmes to Vice President of Operations
BigRentz, the nation’s largest equipment rental network, promoted Keith Holmes to vice president of operations, reporting to Scott Cannon, CEO. Holmes was formerly the director of strategic partnerships where he spearheaded the addition of thousands of rental partners to BigRentz’ network and built strategic relationships with them, resulting in the company having access to more than $50 billion in heavy equipment assets. As vice president of operations, Holmes will lead the operational management of the inbound customer queue, customer case, specialty services and supply.
“Keith has done a tremendous job over the past four years engaging with rental partners to understand and meet their needs,” said Cannon. “He’s been a significant contributor to BigRentz’s network of more than 8,000 rental yards and 1,600 partners. His expertise of the rental industry, attention to detail and intuitive management style will benefit our customers as he develops strategies and facilitates operational and technical efficiencies to improve services and overall profitability.”
“Connecting with rental partners for the past few years has provided me insight on the day-to-day business challenges they face and to be a part of their solution for maximizing their equipment use,” said Holmes. “With this perspective, I look forward to focusing on customer engagement and fine-tuning processes that improves customers’ equipment sourcing as they become more comfortable transacting online.”
Holmes began his career at BigRentz as a regional manager and was promoted to director of strategic partnerships in 2016. He has a B.A. in organizational communications from Azusa Pacific University, and is currently studying for his masters in psychology at Pepperdine University.
BigRentz is headquartered in Irvine, Calif.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.