CraneWorks Names Shavlan Director of Sales for Southern Region

CraneWorks, a crane rental and sales specialist based in Houston, has named Mike Shavlan director of sales for the southern region.

Michael Roth

Aug. 16, 2018

Mike Shavlan will have a team of nine salespeople reporting to him covering a multistate region — Mike Shavlan will have a team of nine salespeople reporting to him covering a multi-state region.

CraneWorks, a crane rental and sales specialist based in Houston, has named Mike Shavlan director of sales for the southern region. Shavlan will have a team of nine reporting to him in a territory covering Alabama, Florida, Louisiana, Mississippi, Texas and Southern California.

Shavian brings more than 20 years of experience to his role. Previously he worked in a number of positions with Rush Truck Center, including as district regional manager. Shavlan has a bachelor of science degree in finance from the University of Houston.

“Now that we have Mike in place, we will build on our growth over the last 12 months,” said Keith Ayers, CEO of CraneWorks. “We’ll also align our sales goals with the Northern Region, which is headed up by Bob Maze. In addition, because Mike’s experience is rooted in our industry, he understands the needs of our customers and prospects. His skillset is extremely valuable.”

Shavlan believes it all boils down to relationships.

“People buy from people,” he said. “Our goal is not only to increase sales, but also to expand our market presence and footprint, and to become known as a leader in crane sales and rentals.”

CraneWorks has nine branches in the United States and Canada.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.