EquipmentWatch Adds On-Highway Truck Models to Its Rate Products

EquipmentWatch, industry leader in ownership and operating cost data, has introduced light duty models to its Rental Rate Blue Book and Internal Charge Rate products.
Aug. 8, 2018
2 min read

EquipmentWatch, industry leader in ownership and operating cost data, has introduced light duty models to its Rental Rate Blue Book and Internal Charge Rate products. The update represents the vast majority of truck manufacturers and models found on any given construction site, including Ford, Chevy, Dodge, Nissan, Toyota and more.

The addition of light duty trucks fulfills a long-time request from EquipmentWatch customers. To ensure the highest quality standards, the EquipmentWatch analyst team sought out the most respected truck database in the market: The Truck Blue Book from Price Digests. Recognized as the standard for truck specs and values since 1928, The Truck Blue Book provided critical specs such as MSRP, horsepower and ton rating.

“Our customers have been asking us to add light duty trucks to EquipmentWatch for years,” said Elise Gregory, senior industry analyst, EquipmentWatch. “We aim to have the most comprehensive database of construction equipment anywhere, and by adding on-highway truck models to the product, our users now have access to data that clearly represents actual models in their fleet.”

Available online only, on-highway truck models can be leveraged in both the Rental Rate Blue Book for extra work reimbursement, and in the Internal Charge Rate calculator to determine asset-specific ownership and operating rates for estimation and internal rental purposes.

For more on EquipmentWatch, go to: https://equipmentwatch.com.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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