United Rentals Partners with Trackunit for Telematics, Jobsite Connectivity

Trackunit, a global provider of telematics technology, has announced a partnership with United Rentals to provide telematics solutions for the United Rentals fleet.
June 29, 2018
2 min read

Trackunit, a global provider of telematics technology, has announced a partnership with United Rentals to provide telematics solutions for the United Rentals fleet. Trackunit will use its OEM relationships and after-market expertise to install Trackunit Manager technology on light and heavy equipment in the United Rentals fleet.

Trackunit Manager features keyless access control for user authentication, preventing unauthorized use of equipment. The software operates on its Iris platform and utilizes Trackunit Go and Trackunit On as mobile applications.

“Every investment we make in technology comes down to two criteria: delivering superior value for our customers today, and helping them build a success future,” said Michael Bierschbach, director of fleet intelligence and technology for United Rentals. “Trackunit has developed a best-of-breed telematics solution with a global reputation for business intelligence. We’re working together to help United Rentals customers realize greater jobsite productivity, safety, cost management and informed decision-making.”

“Our partnership with United Rentals is focused on creating long-term value through a connected jobsite ecosystem,” said Tom Valbak Aardestrup, global vice-president of business development for Trackunit. “There is a growing demand in construction for efficiency at every level. Machine connectivity and actionable data are the tools that will take the industry into the future.”

Trackunit has headquarters in Aalborg, Denmark, and Chicago. It specializes in telematics solutions connecting machines and operators in a wide range of industries in more than 65 countries.

United Rentals, No. 1 on the RER 100, is based in Stamford, Conn.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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