Deutz Power Centers Become Authorized Genie Service Centers
Deutz Corp. and Terex AWP, which includes Genie, have aligned forces to establish Deutz Power Centers as authorized service and parts centers for Genie mobile elevated work platforms. Staff at Deutz Power Center locations in Chicago, St. Louis, Kansas City, Mo.; and Rock Hills, S.C., are trained and equipped to perform service, warranty, unplanned repairs and supply service parts for Genie Z and S booms, GS scissorlifts, and GTH telehandlers.
Terex AWP has fully trained the field and inside technicians at each Deutz Power Center, qualifying them to service Genie MEWPs. Each Power Center location has service trucks that can travel to perform onsite repairs, with 24-hour call-out service available. The Power Centers are stocked with Genie parts and can drop ship emergency repair parts orders.
“Deutz coming on board to support our mutual customers is an extension of the long-standing business relationship between Terex AWP and Deutz,” said Bob Bartley, Genie senior director of product support, Terex AWP. “Maintaining equipment to maximize uptime is critical for our rental customers. Adding the highly professional operations of Deutz Power Centers to our network will help keep Genie MEWPs out in the field and improve rental dealers’ rental return on invested capital.”
“The natural synergies of having our factory Deutz engine service centers perform Genie machine repairs were obvious right away,” said Bob Mann, Deutz Corp. president and CEO. “Some of the first equipment that our Deutz Power Center technicians serviced were Deutz-powered Genie booms. It is common to have machines in for engine service with chassis systems and components that also need routine maintenance. We know Terex AWP and Deutz customers would benefit from a one-stop point of service for their machines, and that’s why we approached them about meeting their requirements to make our Power Centers into authorized Genie service centers.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.