Rental Veteran Bruce Holley Returns to Sims Crane as Ocala Branch Manager
Sims Crane, leading Florida crane and equipment rental provider, has named Bruce Holley branch manager in Ocala, Fla. Holley worked for Sims for more than a decade earlier in his career. He will oversee sales, operations and customer relationships for the North Central Florida region.
Holley brings more than 30 years of utility and crane industry experience to his new job. Most recently he was general manager for a major utility company in Indiana.
“Bruce boasts more than three decades of industry experience specializing in public utilities,” said Dean Sims II, Sims Crane’s vice president of marketing. “We are thrilled to have him back on the Sims team as our work in this sector continues to grow. We expect his extensive experience to be a tremendous asset for Sims Crane in the rapidly growing Ocala market.”
Holley said he is happy to return to Florida. “I am pleased to be in Florida and proud to be working for Sims again,” said Holley. “Sims is where I got my start in the crane industry. I think very highly of the company and their focus on professionalism and safety.”
Based in Tampa, Fla., Sims Crane & Equipment is No. 28 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.