Herc Holdings Announces Retirement of CFO Barbara Brasier
Herc Holdings today announced that Barbara Brasier, senior vice president and chief financial officer, will retire for personal reasons, effective April 30. Herc has commenced a search process to find a new chief financial officer. Mark Humphrey, vice president, controller and chief accounting officer, will service as interim CFO.
“Barb has been instrumental in positioning Herc Rentals to succeed as a standalone, publicly traded company by helping to establish its solid financial foundation, supporting the company’s growth while maintaining a disciplined approach to capital management, and overseeing the ongoing implementation of key strategic initiatives, including leading our efforts to strengthen the company’s internal controls,” said Larry Silber, president and CEO. “During her tenure, Barb built a strong and experienced finance and accounting team and, on behalf of the board and the entire Herc Rentals team, I thank Barb for her contributions and offer best wishes in her next chapter.
“Mark Humphrey is a high-caliber finance professional who has played an important role in the company’s success since joining us a year ago. I am confident that Mark’s leadership will ensure a seamless transition as we secure a new CFO.”
Humphrey has worked as vice president, controller and chief accounting officer since April 2017 and will continue in those roles in addition to assuming the duties of interim chief financial officer. Before joining Herc, Humphrey worked for Alico Inc., a Nasdaq-listed agribusiness and resource management company, and he was chief financial officer of Alico from June 2011 through June 2015, as well as Alico’s chief accounting officer prior to joining Herc Holdings.
Herc Holdings is based in Bonita Springs, Fla.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.