Caterpillar Launches Rental Power National Accounts Program

Caterpillar Inc. recently launched a National Accounts VIP Rental Program to better meet the temporary power needs of larger businesses operating in multiple regions.

Michael Roth

March 20, 2018

2 min read

A Caterpillar generator on a job The new national accounts program will enable customers doing business in multiple regions to deal with a single point of contact rather than multiple Cat Rental dealership programs — A Caterpillar generator on a job. The new national accounts program will enable customers doing business in multiple regions to deal with a single point of contact rather than multiple Cat Rental dealership programs.

Caterpillar Inc. recently launched a National Accounts VIP Rental Program to better meet the temporary power needs of larger businesses operating in multiple regions. The new program is designed to provide clients a streamlined approach to rental products by providing a single point-of-contact and single-agreement policy. Also, the program offers a 24/7 representative within the Caterpillar Customer Interaction Center to maintain continuity between the customers and dealer rental locations.

“This program is another example of the commitment Caterpillar is making to put the customer first, so it's easier for them to do business with us and be successful with our products and solutions,” said Tom Frake, vice president for the Global Power Solutions Division at Caterpillar. “No matter the size or location of your temporary power need in North America, customers enrolled in this new program will find the personalized service they’ve come to expect from Caterpillar over the past 90-plus years.”

With the National Accounts VIP Program, each client is assigned an account manager to deliver individualized service. One master agreement covers all the client’s locations in North America ensuring they receive the rental equipment and service needed at all their facilities without the hassle of multiple contracts.

A streamlined billing system with 24/7 online account information is included, which itemizes bills by location simplifying expense tracking. Custom loyalty programs are also available for qualifying participants.

The Cat Rental Power network of dealers represents the largest contingency of Power Systems solutions in North America, Caterpillar said, with more than 3 GW’s of mobile generators, 100,000 tons of cooling products and 2 million CFM of portable air compressors. This offering is reinforced by more than 300 locations and 1500+ certified technicians to ensure the equipment is properly maintained and supported.

Inquiries can be made at 1-844-8CAT VIP or [email protected].

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.